A series of packaging promotions that heroes Spicer’s packaging stocks in a sustainable way. Working with Contain Design,  we created a fictitious product for each stock with a name, brand, and structural solution. 

SCOPE
Identity Design
Naming
Packaging concept

WITH
Production + Forme: Contain Design

The parameters were to design a packaging piece to be printed fit within an A3 sheet, including all product specifications to be assembled adhesive-free (where possible). ⁠Having the promotional pieces supplied flat allowed the sales reps to easily transport them and sent to clients and designers. The packaging piece can be popped out and assembled.

BBQ meats, tasty treats and all things smokey. Branding for Chris Watson’s catering and BBQ product range.

SCOPE
Identity Design
Illustration
Packaging Design

An open-air arts walk celebrating twelve of Australia’s most renowned street artists. Located in Melbourne Park precinct for the the running of the 2021 Australian Open. A minimal  palette with a pop of metallic, paired with a flexible design system showcased the variety of artistic expressions.

SCOPE
Brand identity
Exhibition wayfinding
Print and digital campaign

Runners finding runners - a global campaign celebrating runners from all walks of life. We were engaged to localise the campaign to an Australian/NZ audience and connect running clubs to their local running community. The directory takes inspiration from the nostalgia of the old yellow pages phone book and profiles inclusive run crews, photographed across Australia and NZ.

SCOPE
Identity Design
Publication Design
Illustration

COMPLETED
As Design Director
at SSW.Studio for Nike

Spicy nights and mezcal flights. Branding for good friends in Melbourne' beloved Curtin House. Since launching in 2013, a continuously evolving visual identity was imagined, layered with references to Mesa's past and present. A symbolic agave net acts as a lens, capturing in micro detail the meitculous flavours created and experimented with. Grainy collages reflect the nostalgia of western films continuously projected onto the interior walls.