Meta Quest

Campaign design for a summer of gaming with Meta Quest. Designed to feel the joy of a music festival, the craft of hand-written notes to friends, tangible wristbands, slapped on stickers and pops of psychedelic colour.

In essence, the campaign uses the warmth and authenticity of analogue design and the bold energy of festival culture to create a highly-textured, visually chaotic, and compelling message that cuts through digital clutter and feels like a genuine, grassroots campaign appealing to the young adult, Meta-connected audience.