Campaign design for a summer of gaming with Meta Quest. Designed to feel the joy of a music festival, the craft of hand-written notes to friends, tangible wristbands, slapped on stickers and pops of psychedelic colour.

SCOPE
Identity Design
Digital Campaign

FOR
Buck (Sydney & LA)

In essence, the campaign uses the warmth and authenticity of analogue design and the bold energy of festival culture to create a highly-textured, visually chaotic, and compelling message that cuts through digital clutter and feels like a genuine, grassroots campaign appealing to the young adult, Meta-connected audience.