Tennis Australia
An initiative of Tennis Australia encouraging the everyday Australian to pick up a racquet. A distinct tone of “Australian summer” inspires an overall golden glow paired with a bold palette inspired by Australian tennis courts. The brand launch campaign embraces everday athletes and proves there’s a tennis player within all of us.
SCOPE
Brand Identity
Art Direction - Brand + TVC
Print & Digital Campaign
Illustration
ROLE
Art Director + Creative Lead
Brand Identity
Art Direction - Brand + TVC
Print & Digital Campaign
Illustration
ROLE
Art Director + Creative Lead
WITH: Tom Opie (copy), Ariel Martin (Director), Benny Capp (Photography)